Marketing
How to Increase Brand Loyalty in 2024
8 MIN READ
Increasing brand loyalty is a long-term strategy, but it begins with a single mission statement.
Marketing
This Month In Marketing: Retail Media, Marketing Metrics, and AI’s Potential (March 2024)
10 MIN READ
Every month, we compile the latest marketing news, trends, and projections that will keep you on top of your game and your business moving forward.
Marketing
Buzz Off! The 10 Most Annoying Buzzwords in Marketing Today
7 MIN READ
"Circle back" if you've been irked by any of these overused offenders.
Marketing
Deeper Intelligence: How an Analytical CRM Can Benefit Your Business
9 MIN READ
An analytical CRM can help increase profitability and optimize organizational efficiency. Learn more about various types of CRMs and the benefits of an analytical CRM.
Marketing
This Month In Marketing: Optimism Reigns (February 2024)
10 MIN READ
Every month, the Marketing Manager blog compiles the marketing news, trends, and projections that will keep you on top of your game.
Marketing
Construct and Convert: 10 of the Best Landing Page Design Tips
8 MIN READ
A high conversion rate on your landing page all depends on how well it's designed.
Marketing
This Month In Marketing: The Promise of Programmatic & The Impact of Email (January 2024)
10 MIN READ
Start the new year with Marketing Manager’s monthly compilation of all the marketing news you need to stay on top.
Marketing
Marketing 2024 And Beyond: Predicting and Preparing For The Future Of CRM
13 MIN READ
Beyond the basics of the software, what’s in store for the marketing CRM in the coming years?
Marketing
16 Proven Ways To Build And Levrange Your Customer Database
9 MIN READ
A healthy CRM database can help guide your sales and marketing strategies.
Marketing
Why Valid Email Addresses Are Essential … And Invalid Ones Can Be Dangerous!
9 MIN READ
Here are a few quick steps to validate the email addresses that you can use to grow a healthy email list for future marketing campaigns.
Marketing
This Month In Marketing: Martech Growth, Branding Exercises, And Other Trends (December 2023)11 MIN READ
Just because the year is ending doesn’t mean your marketing efforts can go into holiday cruise-control. Every month, the Marketing Manager blog puts together everything you need to know to stay on top and moving further forward.
Marketing
Here are the Top 10 Marketing Content Types (With Examples)11 MIN READ
Content marketing can be accomplished through diverse types of content. The top types of content that users want to see from brands.
Marketing
What is Content Marketing and Why is it Important?8 MIN READ
Explore the benefits of content marketing and see examples of the various ways that businesses and brands are using it to their advantage.
Marketing
7 Best Practices for Successful Email Subject Lines In 20246 MIN READ
With spam filters constantly advancing, digital marketers need to know what triggers spam filters in order to increase email deliverability and land in inboxes. That’s only half the battle, though.
Marketing
This Month in Marketing: AI, Agencies, And Other Insights (November 2023)6 MIN READ
Email subject lines are one of the most important elements of any marketing email.
Marketing
How To Optimize Your Email Sender Name to Boost Open Rates6 MIN READ
Forty-two percent of people surveyed said the first thing they look at when deciding to open an email is the sender, or from, name.
Marketing
Don’t Be Spammy: 10 Email Body Content Tips to Help Avoid Filters
9 MIN READ
In the hierarchy of email marketing importance, it would seem that body content ranks lowest, as this can only be seen once the sender name and subject line have successfully garnered an open.
Marketing
6 Tips for Using Mobile Marketing to Grow Your Business9 MIN READ
In today’s digital age, mobile devices have become an extension of ourselves. Discover the tips and techniques marketers need to prosper in the mobile era.
Marketing
Bad Sender Reputation? Here's How To Check Yours and Ultimately Fix It9 MIN READ
Ending up in the spam folder? Here's how you can check your sender reputation.
Marketing
Rise Through The Ranks: The Best Tools for SEO Beginners
10 MIN READ
Discover the best ways (and very best SEO tools) to help boost your site's search rankings.
Marketing
How to Improve Your PPC Advertising Results: Strategies for Success
12 MIN READ
From keyword research to bid management, discover expert strategies for optimizing your PPC campaigns and achieving your advertising goals.
Marketing
How Online Reputation Management Software Can Help Marketers
12 MIN READ
Discover the Importance of Automated Monitoring, Sentiment Analysis, and Crisis Management in Building a Positive Brand Reputation
Marketing
Learn from Amazon's Effective Use of Cross-Device Marketing for a Seamless Customer Experience
12 MIN READ
Amazon's cross-device marketing strategies drive sales and build customer loyalty through personalized advertising and tracking of customer behavior.
Marketing
Real-Time Marketing: Examples, Tools, and Benefits for Effective Campaigns
12 MIN READ
Learn how companies in many industries leverage social media management tools to create personalized campaigns and drive sales with real-time marketing. Discover the benefits and software tools available to execute an effective strategy.
Marketing
Why You Should Optimize Your Marketing Strategy with a Marketing Automation Software9 MIN READ
Here's why digital marketers should innovate their strategies with efficient, effective automation.
Marketing
Survey: Email Marketing Provides The Best ROI5 MIN READ
Marketers worried about an economic downturn count on email marketing as their most durable channel, a new study shows.
Marketing
Return of the Living Dead: How to Re-Engage Dead Email Subscribers12 MIN READ
Ensuring that subscribers continue to engage with your email marketing content isn't easy, but it's worth it.
Marketing
Are Your Marketing Emails Illegal? How to Comply (and Thrive) with The CAN-SPAM Act10 MIN READ
The CAN-SPAM Act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe.
Marketing
Backlink to the Future: How to Move Your Marketing Strategy Forward12 MIN READ
Looking to improve your link-building strategy? Here's the definitive guide to creating backlinks to your site.
Marketing
How to Flawlessly Measure the Success of Your Landing Pages7 MIN READ
The ROI of your landing pages can be tied directly to these vital metrics.
Marketing
How To Optimize Your Email Sender Name to Boost Open Rates8 MIN READ
Make the most of your sender name, one of the first things that both spam filters and email users see.
Marketing
7 Email Newsletter Templates to Inspire Your Next Campaign10 MIN READ
Take a look at the top 7 email newsletter templates and the advantages that come with each design.
Marketing
7 Best Practices for Successful Email Subject Lines In 20226 MIN READ
Email subject lines are one of the most important elements of any marketing email.
Marketing
Is Your Business Taking Advantage of All Available Email Marketing Tools?9 MIN READ
The Only Guide to Email Marketing Tools You'll Ever Need.
Marketing
Why Google Analytics is Best for Data-Driven Content Marketing8 MIN READ
This article explains what content marketing is and how to use data from Google Analytics to enhance your strategy.
Marketing
Bad Sender Reputation? Here's How To Check Yours and Ultimately Fix It9 MIN READ
Ending up in the spam folder? Here's how you can check your sender reputation.
Marketing
8 Quick Tips for a Perfect Mobile-Friendly Landing Page9 MIN READ
To create a perfect landing page, you need to ensure that your landing pages are well-suited and adaptable for desktop and mobile.
Marketing
Changing the Subject: The Best Free Tools for Email Subject Lines8 MIN READ
The top free email marketing tools for the best subject lines. From testing to generating, here are our top picks from around the internet.
Marketing
11 Ways to Create Effective Landing Page Forms9 MIN READ
To measure the success of a well-designed landing page, most marketers consider conversion rate as the top metric.
Marketing
What is a Blog Conversion Strategy?7 MIN READ
Thousands of views on your company’s blog is a good start, but what’s even better? Turning those views into sales.
Marketing
WHY YOUR EMAIL SENDER REPUTATION MATTERS, ESPECIALLY NOW6 MIN READ
Find out how you can prep your IP and clean your lists to ultimately increase your email deliverability.
Marketing
If You Build It: How To Set Up and Strengthen Your Email Marketing List6 MIN READ
Here’s how to effectively build an email list for marketing campaigns.
Marketing
Where the Action Is: How To Create An Effective Call-To-Action7 MIN READ
A call-to-action moves your audience forward to help it through the buying process. Here is how to create an effective call-to-action.
Marketing
HAPPY LANDINGS! HOW TO GET STARTED WITH LANDING PAGES8 MIN READ
The goal of your landing pages is to convert website traffic into leads and eventually customers.
Marketing
How to Boost Your Readership With Opt-In Email Marketing5 MIN READ
Following these easy steps in implementing an efficient email marketing strategy, you can boost your brand’s awareness and reader loyalty.
Marketing
CRM 101: A Crash Course on Customer Relationship and Marketing Automation7 MIN READ
Get to know the basics of the business software designed for companies to better manage their interactions with customers.
