Information Overload: How A Unified CRM, AI, And A Focus On Efficiency Can Help Executives

Marketers on the front lines — those creating content and managing campaigns on a regular basis — aren’t the only ones poised to benefit from everything that an all-in-one CRM and marketing automation software like Marketing Manager has to offer.

Executives and C-suite leaders also stand to reap rewards, and, if the recent findings by TheyDo are any indications, those benefits can come none too soon.

According to the “Data, Decisions, And Doubt: A 2025 Leadership Perspective” report, half of the executives surveyed feel overwhelmed by the daily data and dashboards they receive.

“77% rely on dashboards and only sometimes or rarely question the data they receive,” the report says, adding that 41% admit rarely involving others in their decision-making processes. “67% express concern that over-reliance risks missing critical opportunities, and executives worry decisions are based on false pretenses or misguided.”

(Source: TheyDo)

The report points blame at both organizational silos as well as general lack of time needed to better “scrutinize insights,” which 34% of the leaders said was their biggest barrier. And while AI offers the general promise of time efficiency, 40% of those surveyed feel they aren’t fully utilizing the technology and 28% worry they don’t have enough AI-ready data to “fuel the technology.”

“AI in the dashboard dependency age is set to have a two-fold effect,” the report says, referring to the potential risks of AI analysis “exacerbating” existing overload issues. “The good news is, AI will help deliver faster and more accurate analysis. It will help process huge volumes of unstructured data that many organizations have struggled to analyze at scale, due to legacy highly manual processes.”

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