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9 MIN
How To Build an Engaged Audience With Inbound Marketing
Explore the basics of inbound marketing and why it’s so vital for your business’s strategy when it comes to lead generation
7 Helpful Email Marketing Tips
Here are seven tips to help you ensure that your brand is putting its best foot forward when that campaign email lands in your audience
8 Content Marketing Metrics to Track in Google Analytics
This article will explain which Google Analytics metrics may be most useful for your brand’s marketing strategy.
7 MIN
Improve Your Content Strategy With Google Analytics Insights
This article will explore 10 different ways to use your findings from Google Analytics metrics to drive results in your content marketing
Unlocking Your Brand’s Success with Website Visitor Data
Figure out whether your web strategy is connecting with your target audience, analyzing website visitor traffic data is for overall success
Sales
9 MIN
Measure These 16 Lead Generation and Sales Pipeline Metrics
Evaluating the success of your lead generation and sales pipeline efforts! Here are the best sales-related metrics for tackling lead gen
Sales
9 MIN
Analytical CRM: The CRM software with a deeper level of intelligence
Analytical CRM can help increase profitability and optimize organizational efficiency. Learn more about types of CRM and benefits of Analyti
Targeting and Formatting: Fine-Tuning Your Facebook Ads Strategy
With many options to choose from, how do you ensure your Facebook Ads strategy achieves your brand’s outreach?Here are 2 facets for campaign
Why Facebook Ads Work and What They Can Bring to Your Brand
Facebook is a huge marketing channel that allows brands to reach a new level. All marketers should understand the impact of Facebook.
How to Grow Your SaaS Company with Cold Email Marketing
Curating an effective email list for your company is a lot like creating a playlist of songs for a party.
Navigating CAN-SPAM Act Compliant Email Marketing
The CAN-SPAM Act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe.
Marketing
10 MIN
Here’s How To Get Leads on LinkedIn
Do you feel as though you’ve exhausted your methods for garnering new leads? If so, it’s time to turn to LinkedIn.
7 MIN
How To Create An Emergency Work-From-Home Plan
As COVID-19 stealthily continues to make its way around, many people have taken precautionary actions.
Sales
5 MIN
6 Ways to Perfect Your Territory and Account Management Strategy
Accelerate the sales and conversion growth with effective management of media sales account using these 6 best killer strategies.
What Chrome Without Third-Party Cookies Means for Publishers
Google to phase out the third party cookies and it announced its own solution to replace third-party cookies, called "Privacy Sandbox." Lear
Marketing
12:00 MIN
7 Best Practices for Successful Email Subject Lines In 2020
Email subject lines are one of the most important elements of any marketing email. Here’s how email subject line best practices are shaping
Marketing
7:00 MIN
Bypass Spam Filters With These Email Body Content Best Practices
Bypass Spam Filters With These Email Body Content Best Practices
Marketing
8:00 MIN
Optimizing Your Email Sender Name to Boost Open Rates In 2020
Optimizing Your Email Sender Name to Boost Open Rates
5 Ways to Segment Email Lists That’ll Boost KPIs In 2020
Email marketing is an art that takes plenty of time and patience to master.
Everything Publishers Need To Know About Email Deliverability In 2020
If it’s not in the inbox, did it actually happen? Learn how to get the best inbox placement
Email Newsletters: The New Frontier
Reading the news has been a morning ritual for ages. If you haven’t jumped on the email newsletter train yet, do so immediately.
The Best Social Media Tools for Your Business In 2020
Social media tools can help with content curation, lead generation, content creation, security and analytics.
How to Build Your Social Media Following the Right Way In 2020
Social media is an effective, free way to boost activity around your business and brand.
Marketing
15 MIN
5 Ways to Establish Consumer Loyalty for Your Brand In 2020
A good customer loyalty program can generate significant gains. Here are 5 different ways to incentivize customer loyalty.
Lead Generation Introduction
An Introduction to Lead Generation | Beginner's Guide
9 Tips for Designing the Perfect Landing Page In 2020
‍Let’s get this marketing ROI! Landing pages are prime opportunities for converting your site’s visitors into business leads.
A Beginners Guide to Instagram In 2020
A compiled list of Instagram strategies to help make your brand stand out.
How to Plan a Landing Page
Dedicated landing pages are web pages that customers getdirected to after clicking on a search engine result, promotion, email ordigital ad.
Developing Your Audience with Data
Big data allows companies to discover highly coveted, specific information about their audience’s behavioral patterns & personal preferences
Tips and Tricks to Increase Ranking and SEO In 2020
Tips on how to improve SEO, the most important and best way to improve SEO for your website is to increase traffic through quality content.
Sales
5 MIN
Managing A Sales Team
A key to successful sales management is managing for success and not to just stay busy.
Email Reputations Matter
Here are components for email deliverability to improve your email IP’s credibility, so that your emails are received with open arms
Marketing
10 Min Read
A Marketer’s Guide to Reaching Generation Z
Here is the ultimate marketer's guide to reaching Generation Z
Marketing
10 Min Read
Best Practices For LinkedIn Business In 2020
Unlike other trending social media platforms, LinkedIn means business and ONLY business.
Seeking Customer Reviews? Here’s How to Get Them the Right Way In 2020
People read ten online reviews before trusting a business. What if you don’t have ten reviews or those ten reviews aren’t the best?
Marketing
5 MIN READ
Crash Course On CRM In 2020
CRM software is a type of business software designed for companies to better manage their interactions with customers.
Marketing
5 MIN READ
Why is Word of Mouth Marketing So Important?
Word of mouth advertising today carries a more significant influence because of the Internet and the platforms it supports.
Marketing
10 MIN READ
25 ways to build your customer database
Developing a customer database is of vital importance to the modern marketer for a few reasons.
Marketing
8.5 MIN READ
Lead generation using inbound marketing
Is cold calling dead?
Marketing
8 MIN READ
Content marketing for the non-marketer
What is content marketing?
Marketing
11 MIN READ
25 Ways to leverage your customer database
Here are our tips and tricks to maximize the potential of your database.
Marketing
8 MIN READ
Intro to CDP (Customer Data Platform)
A Customer Data Platform (CDP) is a unified database that sophisticated marketers use to track data from multiple sources...
Marketing
4 MIN READ
Mirabel’s Marketing Manager Now Integrates With 1,000 Other Apps
Go ahead. Use any tool you like. We integrate with that too.
Marketing
10 MIN READ
Beginners Guide to Google Analytics
Google Analytics is a free platform for analyzing the traffic on your website.
Marketing
10 MIN READ
Marketing Optimization
Marketing optimization defined
Marketing
10 MIN READ
Lead Management
What is lead management?
Marketing
11 MIN READ
The 10 Most ANNOYING Marketing Buzzwords For 2020
(And Why We Should Outlaw Them)
Marketing
6 MIN READ
The Role of A Marketing Manager in the Digital World
A “marketing manager” is a person who manages marketing for a company
Marketing
8 MIN READ
Database Marketing
Database marketing is the art and science of aggregating and mining consumer data based on their demographic, psychographic and behaviora...
Marketing
8 MIN READ
Marketing Attribution Software
Anyone who is engaged in online marketing has probably experienced the frustration of trying to tie sales to particular marketing activit...
Marketing
5 MIN READ
Why Should I Care About Who Is Visiting My Website?
Lead identification software, which recognizes web visitors, is relatively new, but it’s growing in popularity. More and more companies a...
Marketing
4 MIN READ
The Next Generation of CRMs
Modern CRMs are addressing challenges further up the sales funnel.
Marketing
4 MIN READ
Intro to Account-Based Marketing
The Growing Trend of Hyper Targeted B2B Marketing
Marketing
3 MIN READ
5 Quick Tips for Landing Clients with Lead Identification Software
How to identify your website visitors & target the most qualified sales targets
Sales
8 MIN READ
Content Analytics – Providing Greater Business Value to Marketers
In the age of internet and digital media, modern businesses are constantly facing a problem called ‘information overload.'
Marketing
4 MIN READ
Importance of Content in Marketing - an Overview
According to modern business strategists and marketing experts, Content Marketing is the key to success in this age of Internet and e-com...
Marketing
5 MIN READ
Why is marketing automation becoming a staple for every business?
The journey from CRM to Marketing Automation
"While combining lead scoring capabilities, organized priority fields, and a strong regular process, The Marketing Manager helped me surpass my revenue goal much earlier than I expected.
Garry Schleifer, CEO
Choice, The Magazine of Professional Coaching
"I have previously used Hubspot and in addition to costing far less, it [Marketing Manager] is a far more powerful tool for lead identification and prospecting.
Mike Cook
Sales & Marketing Manager, Dynamic Network Support