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Email Reputations Matter
Here are components for email deliverability to improve your email IP’s credibility, so that your emails are received with open arms
Marketing
10 Min Read
A Marketer’s Guide to Reaching Generation Z
Here is the ultimate marketer's guide to reaching Generation Z
Marketing
10 Min Read
Best Practices For LinkedIn Business
Unlike other trending social media platforms, LinkedIn means business and ONLY business.
Seeking Customer Reviews? Here’s How to Get Them the Right Way
People read ten online reviews before trusting a business. What if you don’t have ten reviews or those ten reviews aren’t the best?
Marketing
5 MIN READ
Crash Course on CRM
CRM software is a type of business software designed for companies to better manage their interactions with customers.
Marketing
5 MIN READ
Why is Word of Mouth Marketing So Important?
Word of mouth advertising today carries a more significant influence because of the Internet and the platforms it supports.
Marketing
10 MIN READ
25 ways to build your customer database
Developing a customer database is of vital importance to the modern marketer for a few reasons.
Marketing
8.5 MIN READ
Lead generation using inbound marketing
Is cold calling dead?
Marketing
8 MIN READ
Content marketing for the non-marketer
What is content marketing?
Marketing
11 MIN READ
25 Ways to leverage your customer database
Here are our tips and tricks to maximize the potential of your database.
Marketing
8 MIN READ
Intro to CDP (Customer Data Platform)
A Customer Data Platform (CDP) is a unified database that sophisticated marketers use to track data from multiple sources...
Marketing
4 MIN READ
Mirabel’s Marketing Manager Now Integrates With 1,000 Other Apps
Go ahead. Use any tool you like. We integrate with that too.
Marketing
10 MIN READ
Beginners Guide to Google Analytics
Google Analytics is a free platform for analyzing the traffic on your website.
Marketing
10 MIN READ
Marketing Optimization
Marketing optimization defined
Marketing
10 MIN READ
Lead Management
What is lead management?
Marketing
11 MIN READ
The 10 Most ANNOYING Marketing Buzzwords
(And Why We Should Outlaw Them)
Marketing
6 MIN READ
Marketing Manager (the job and the software)
A “marketing manager” is a person who manages marketing for a company
Marketing
8 MIN READ
Database Marketing
Database marketing is the art and science of aggregating and mining consumer data based on their demographic, psychographic and behaviora...
Marketing
8 MIN READ
Marketing Attribution Software
Anyone who is engaged in online marketing has probably experienced the frustration of trying to tie sales to particular marketing activit...
Marketing
5 MIN READ
Why Should I Care About Who Is Visiting My Website?
Lead identification software, which recognizes web visitors, is relatively new, but it’s growing in popularity. More and more companies a...
Sales
8 MIN READ
Analytical CRM: The CRM that provides a deeper level of intelligence
Predict your best opportunities with analytical CRM
Marketing
4 MIN READ
The Next Generation of CRMs
Modern CRMs are addressing challenges further up the sales funnel.
Marketing
4 MIN READ
Intro to Account-Based Marketing
The Growing Trend of Hyper Targeted B2B Marketing
Marketing
3 MIN READ
5 Quick Tips for Landing Clients with Lead Identification Software
How to identify your website visitors & target the most qualified sales targets
Sales
8 MIN READ
Content Analytics – Providing Greater Business Value to Marketers
In the age of internet and digital media, modern businesses are constantly facing a problem called ‘information overload.'
Marketing
4 MIN READ
Importance of Content in Marketing - an Overview
According to modern business strategists and marketing experts, Content Marketing is the key to success in this age of Internet and e-com...
Marketing
5 MIN READ
Why is marketing automation becoming a staple for every business?
The journey from CRM to Marketing Automation
"While combining lead scoring capabilities, organized priority fields, and a strong regular process, The Marketing Manager helped me surpass my revenue goal much earlier than I expected.
Garry Schleifer, CEO
Choice, The Magazine of Professional Coaching
"I have previously used Hubspot and in addition to costing far less, it [Marketing Manager] is a far more powerful tool for lead identification and prospecting.
Mike Cook
Sales & Marketing Manager, Dynamic Network Support