Doing More With Less: How Data Analytics and AI Are Boosting Marketing Productivity

Doing more with less is the norm in marketing, but a recent report seems to show that those responsible for the “doing” are increasingly rising to that occasion.

Gartner’s 2025 CMO Spend Survey found that the majority of CMOs (59%) say they have “insufficient budget to execute their strategy in 2025.” While that number is down from last year, marketing budgets themselves remain “flatlined” at 7.7% of overall company revenue, the same percentage it was in 2024 after falling from 9.1% in 2023.

“Although budgets have failed to grow year-on-year, marketing leaders appear to be using their funds in a more productive way,” the report’s press release says, pointing to data leverage and analytics, AI automation, and other efficiency-enhancing technologies that are leading their way in boosting productivity.

(Source: Gartner)

“GenAI investments are delivering ROI through improved time efficiency (49%), improved cost efficiency (40%) and improving capacity to produce more content and/or handle more business (27%),” the report says.

For more information about how to improve your email deliverability, download A Beginner’s Guide to Email Marketing by Mirabel’s Marketing Manager: