AI Advertising ROI: Marketers Seeing ‘Meaningful Performance Uplift’ From AI (New Report)

More than three-quarters (76%) of advertisers are “seeing meaningful performance uplift from AI-powered solutions,” according to recent research by Taboola.

The study, entitled The Agentic Advantage in Performance Marketing: Securing Incremental Growth Beyond Search and Social, found that AI-powered search and social campaigns on platforms like Google’s Performance Max and Meta’s Advantage+ had a correlation with “a strong performance outcome, with the platforms delivering clear impact for most of those who use them.”

“The biggest perceived benefit of agentic AI solutions is improved performance, with real-time optimization toward CPA/ROAS topping the list (41%),” the study says. “Secondary benefits are more operational in nature, including saving time and operational efficiency (14%) and improved budget allocation across channels (11%).”

 (Source: Realize)

More than half (54%) said the biggest internal barrier to adoption is integration difficulty with existing workflows, and those struggling the most with integration are those organizations with the biggest ad budgets.

“While only 9% of organizations spending $300K–$499K per month cite workflow integration as the key barrier, this increases to 38% among $500K–$999K spenders, and becomes the dominant issue for larger advertisers (74% at $1M–$4.9M and 68% at $5M+),” the study says. “This suggests that as programs scale and operations become more complex, integrating agentic AI into established processes becomes the most critical adoption hurdle.”

For more information about how to improve your email deliverability, download A Beginner’s Guide to Email Marketing by Mirabel’s Marketing Manager: