25 Strategies to Leverage Your Customer Database

Allbirds uses customer’s ideas submitted through social media in making new products.

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Allbirds tagged customers and re-posted or retweeted their posts. This shows proof of happy customers and increases engagement with followers.


Not all comments on Allbirds’ social media are positive. However, the company now knows what they can improve on.

Try adopting some of Allbirds’ social media techniques to fit your company’s to improve your follower engagement on social media. Tweak them to fit your company.

Ways to Use Allbirds Social Media Strategies for Your Company’s Social Media:

• Encourage followers to comment questions and concerns in the comments section and respond to them
• Allow customers to suggest new product ideas or improvement ideas through the “type something” sticker
• Use polls in Instagram stories to increase follower engagement
• Post videos up to 60 seconds to showcase your company, product, or service
• Re-post followers posts  that tag your account or use your hashtag