Marketers know that one of the most effective ways to reach a target audience in 2022 is through email. Consider not just your own reliance on email for work and personal purposes, but how it’s estimated that more than 4.6 billion of your fellow earthlings will be using email to communicate by 2025. That’s half the planet’s population at your fingertips!
Email marketing has become a proven tool for companies of all sorts of sizes and industries, particularly useful for easy and direct communication that delivers a strong return on investment. The fact is that for every dollar spent on email marketing, companies can expect an average return of $42.
So how exactly do marketers use email marketing in an efficient and effective way to reach their target audience and maintain their loyalty over time? One of the best forms of email marketing today is through newsletters.
What Makes Newsletters So Engaging?
A newsletter can help solidify your reputation by creating an engaged audience where they are most comfortable. These newsletters are often full of information, latest news, updates, or helpful advice for readers. Essentially, newsletters provide extra information that is relevant to your company and may be particularly useful to your target audience.
Newsletters are a great way to utilize extra or supplementary content you may have within your library. At the end of the day, your newsletter should always strive to reflect your values and interests while also empowering the goals of your customers.
One of the most important factors to consider when formulating your newsletter campaign is the template you choose. The best email newsletters should remain relatively consistent throughout each edition you send, be easy to read, and feature intriguing headlines and visuals.
In this blog, we’ll take a look at some of our favorite email newsletter templates and explain the advantages that come with each design. By the end, you’ll have a better idea of not just how newsletters can look, but how your company can benefit from implementing specific features that will be most effective for your business and your target audience.
And the great thing to remember about these templates is that they are easy to customize, plug in, and send away!
Stripo is a great resource for email marketing templates across a variety of campaign goals. You’ll find more than a thousand templates, each with customizable elements and features tailored to your needs. Additionally, these email templates can be exported into various email tools like Gmail, Campaign Monitor, and Mailchimp, ultimately streamlining your email marketing strategy.
Stripo’s Retargeting templates are highly interactive and include opportunities for recipients to provide feedback and engage with what you’re sending out. This is a great way to foster a relationship with your audience and gain more clarity on what their priorities and concerns may be.
Overall, Stripo offers a wide range of customizable templates which can be adjusted depending on your campaign’s goals and values, all while maintaining focus on audience engagement.
Cakemail is another great resource for customizing your newsletter email campaigns. Divided into seven different categories based on popularity, industry, and purpose, Cakemail’s 700-plus email newsletter templates include engaging visual elements and plenty of space to input your own information.
With Cakemail, you’re able to customize the look and feel of each template based on your individual aesthetics. Most of the templates are relatively simple and sleek, leaving a lot of room for your team to get creative. There’s also an option to test the templates within Cakemail’s own platform, which allows businesses to see how email campaigns are performing over time.
99designs offers the tools you need to create a completely customized email newsletter template all within one single platform. Through an interactive brief, you’ll be able to describe your design needs and set your budget.
One of the great benefits of 99designs templates is that you get to interact with the designers creating your templates. Designers are able to send you specific templates based on your previously stated preferences and goals. These collaborative efforts are especially helpful if you are looking for advice based on your particular needs.
After the seven days you are given to work and collaborate with professional designers, you’ll be able to walk away with your very own customized newsletter template. While this may not be for every business given the steeper price tag, it’s definitely a tool to consider. By being able to be involved in the creation of your templates, you’ll be able to ensure that you end up with something that fits your budget, industry, and target audience perfectly.
This template created by Paul Goddard is highly responsive and features a high-tech, robotic look. Its retro feel is great for sending content within a multi-purpose newsletter throughout a variety of industries.
Material Design is highly responsive and compatible with all major ESPs. Additionally, the free, downloadable template comes with customizable HTML files, making it easy to adapt to your company’s specifications and needs.
SliceJack’s Briar template is great for any business looking for a free, responsive newsletter template. Inspired by a similar WordPress theme of the same name, this template is great for any marketer looking for a sleek and minimalist design. It features a fluid layout that is great for both mobile and desktop inboxes.
This template features visual aspects that don’t overbear accompanying text, making it easy for you to balance each newsletter’s content.
EmailOctopus is another resource for marketers looking to boost their email efforts. They have a variety of email newsletter templates for different industries, and one of their most useful templates is Karakol, which features a sleek and highly responsive design.
All of the EmailOctopus templates are customizable and allow you to edit key features on the layout of your newsletter. No matter what screen you’re browsing on, this template will let your content shine.
If you’re a company within the e-commerce or fashion space, Feshto’s email marketing bundle may be the right move for you. With more than 100 templates and 250 modules and features, Feshto’s selection of tools will help you achieve an aesthetically pleasing and strategically effective email marketing campaign.
With templates designed for almost every event you can think of, this bundle is great for businesses using newsletters to get the word out about special promotions, new products, and more.
The great thing about Feshto is that you have control over everything down to the finest detail. Creating the perfect email newsletter campaign for you and your target audience is easy thanks to the highly responsive platform and the vast number of modules offered.
Newsletter Tips and Considerations
With a seemingly endless supply of templates at your disposal, it can be overwhelming trying to figure out what will work best for your business, your campaign, and your target audience.
No matter what template you choose or what layout you go with, keep these email newsletter design tips and considerations in mind:
- Let your content do the talking. Use visuals and eye-catching content to communicate a message.
- Keep it sleek and simple. Avoid a design that is too busy with information and ultimately lacks a clear call-to-action. Keep a healthy balance of text and visual features, following a minimalist composition that will allow your main content to be the focal point.
- Use color to separate your messaging and information. Color blocking and thoughtful white space are useful in every newsletter or email campaign. Additionally, develop a strong color palette that is consistent with your brand identity.
- Make your messaging stand out among the many emails entering and potentially cluttering an inbox. Consider both the sender name and subject line.
- Be strategic with the content you choose to include. Not every email needs to include pages of information.
- Utilize seasonal content to attract your audience and maintain their interest throughout different periods of time.
- Have a strong and defined tone that evokes emotion and engages your audience. Be bold and use wording that coincides with the expectations of your customers.
- Combine fun with function. Embrace your creativity, but don’t forget to keep your target audience’s goals and priorities in mind.
No matter which template you choose, these tips and tricks will help you prioritize your content and make sure your newsletters are in line with your overall strategy. Not only are templates great for making the creative process easier, but they allow you to spend more time on other aspects of your marketing strategy.
To learn more about the basics of email marketing, download A Beginner’s Guide to Email Marketing by Mirabel’s Marketing Manager. Click on the button below to download your copy: