70% of Consumers Spot AI in Marketing — And Few Like What They See

For a fun while, the telltale sign of AI was the extra fingers created within its generated images.

And though that particular peculiarity can be counted out nowadays, sniffing out AI use (or at least trying to) is something that I like to think makes us uniquely human.

A recent report by Hubspot found that 70% of consumers say they’ve noticed AI use in marketing emails, ads, and customer service interactions, but as Hubspot warns, “awareness hasn’t translated to approval.”

“Only about 1 in 4 consumers say they like or love these AI-driven brand touchpoints,” the report says, “Far more report discomfort, with nearly half saying they dislike or hate them, depending on the context.”

Those consumer-feelings haven’t stopped marketers from utilizing AI, however, incorporating it into their workflows more than their customer-service and sales counterparts. And when marketers do use AI for content, their approaches differ.

(Source: Hubspot)

“Some marketers are producing less, using AI to enhance quality and relevance (28%),” the report says. “Others are producing more, leveraging AI to increase efficiency and coverage (28%). Both groups are working to align content strategy with changing patterns in discovery and engagement.”

For more information about how to improve your email deliverability, download A Beginner’s Guide to Email Marketing by Mirabel’s Marketing Manager: