AI Anxieties: Career Concerns Driving A Decline In Marketing Optimism (New Report)

Ever since AI became a larger presence in our collective lives, the worries about it could be categorized as being generally pessimistic (as with the 50% saying they’re more concerned than excited about AI use in their day-to-day lives) to being specifically perplexed (and asking, as GlobalData does here, whether AI is making humans stupid).

New research from the World Federation of Advertisers (WFA) is focused on the job concerns that marketers have with AI’s growth, finding that 32% say AI could replace them today, up from 13% last year.

“The strong optimism around GenAI’s impact on marketing procurement found by last year’s poll appears to be waning somewhat,” writes MediaPost’s Steve McClellan about WFA’s members-only report, noting that despite these concerns, no one surveyed had relayed any actual procurement-team reductions. “The proportion of respondents who are ‘very positive’ about GenAI’s impact on their role has declined from 31% to 23% in the current survey.”

WFA’s expert points to tool-integration being an entirely different matter than tool-mastery, a struggle that marketers and non-marketers alike can relate to.

And how that translates to overall AI optimism is something we’re all witnessing and taking on day-to-day, together. Making the most with the tools at our disposal remains the best plan of action, both for the work we do and for the future we strive to improve.

Let’s be smart — or at least less-stupid — out there.

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