Game-Changer: AI Literacy Expected To Be Core Marketing Component In Next Few Years (New Report)

Think back a handful of weeks, to before the NCAA basketball tournament began. Before you pored over that bracket at your desk, watched every afternoon game in the breakroom, and then quietly took a few weeks after to celebrate / recover. 

Imagine going through all that, and not missing a marketing beat.

We take that five-week step back in time today because that’s roughly 208 working hours ago.

And that’s the amount of work-time saved annually by 85% of the marketers recently surveyed by Canva, all thanks to AI.

Who says March Madness and productivity can’t go well together?!?

“AI isn’t just about efficiency,” says Canva’s The State of Marketing And AI report. “It’s a revenue engine that’s shaking up the status quo. The real winners won’t be those flaunting the flashiest tools; they’ll be the ones brave enough to confront AI’s challenges head-on and have tough conversations about its risks and rewards.”

(Source: Canva)

AI Marketing Insights

According to the survey, marketers are using AI mostly for text generation, text refinement, image generation, video creation, and personalized content. But like so many matters that are AI, it’s as much about the future as it is about the present. Accordingly, 92% expect AI literacy to become a core competency within the next 2-4 years.

“As with any big shift in technology, there’s understandable uncertainty about how AI will reshape marketing roles,” the report says. “However, the data points to transformation rather than replacement. This suggests the path forward isn’t about competing with AI but developing the skills to work effectively alongside it.”

For more information about how to improve your email deliverability, download A Beginner’s Guide to Email Marketing by Mirabel’s Marketing Manager: