A Matter Of Time: Consumers Using AI Assistants More, Valuing The Time Savings (New Report)
Bot traffic increased 4.5x in 2025, according to recent research from DataDome, and with nearly three-quarters of consumers (73%) using AI assistants, the evolution to agentic discovery is “emerging as systems compete to surface relevant content.”
“AI agents now act autonomously on consumers’ behalf,” says The Future of Search And Discovery report, “interpreting intent, filtering options, and completing purchases.”
Saving time was the top benefit consumers value in using AI, followed by finding better prices and guidance with technical products. 38% of those consumers surveyed have used ChatGPT or other third-party assistants, while 34% have used AI provided by retailers on sites or apps.
(Source: DataDome)
“Rather than replacing search, AI and content-led interfaces are increasingly reframing how search is experienced, shaping how consumers explore options, form preferences and narrow choices before engaging with more established channels such as marketplaces or retailer sites,” the report says.
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