Beat The Clock: Most Marketers Saving 2-5 Hours A Week With AI (New Report)

How much time can AI save you?

Almost three-quarters (74%) of those surveyed in a new Pipedrive survey who’ve implemented AI say it’s improved their productivity, with most (67%) saying AI has saved them between 2-5 hours a week, 14% saying it’s saved 6-10 hours, and 8% saying it’s saved them more than 10 hours.

“The use of AI is rapidly gaining popularity, and time saving is one of the core benefits,” says The State of Sales and Marketing Report. “Marketing professionals primarily use AI for generating new content. It has proven to be particularly effective in this area, with marketers estimating higher time savings compared to those in sales roles.”

Generating social media posts was the top-ranked AI use among marketers, followed by creating ad copy, creating blog articles, summarizing content, and image creation. The study noted that marketers also showed a “willingness to explore the new technology” in using it for more analytical uses such as keyword research and competitive analysis.

(Source: Pipedrive)

“Marketing managers are the most active group in adopting AI into their workflows,” the report says. “They’re also the most optimistic about the productivity benefits of AI tools.”

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