Staying Relevant: AI, Personalization, And Marketing Messages That Matter

One of AI’s big promises when it comes to marketing is its ability to help with personalization, connecting consumer data with brand campaigns like never before.

And considering consumer behavior when marketing messages aren’t connected and relevant, it’s a promise the entire industry should be looking to fulfill immediately.

According to recent Attentive research, 4 in 5 consumers (81%) ignore messages they find irrelevant, and 1 in 4 are less likely to purchase altogether.

“Sending irrelevant messages impacts your marketing performance,” says The State of Personalized Marketing in 2025 report, which found 71% were frustrated by them and 90% wanting more personalization. “There’s a place for batch-and-blast: sales, key product launches, or big holiday pushes. But not all your campaigns will resonate with your whole list.”

An astounding 96% said they were likely to purchase from a brand that utilized one of what the report called “common personalization scenarios.” Of those messages, the biggest likely-to-purchase impact came from back-in-stock notifications (75%), loyalty-point reminders (68%), and sales alerts based on past purchases (67%).

(Source: Attentive)

“Since consumers respond differently to these message types, it’s worth paying attention to how shoppers interact with your emails and texts and adjusting your approach accordingly,” the report says, which also found 99% willing to share data for product recommendations and 99.6% for an incentive. “Build trust by collecting and using data that’s relevant to the incentive you’re offering. If you want to gather information for future personalization that won’t be immediately used to deliver value to a customer, consider offering something high-value in exchange.”

For more information about how to improve your email deliverability, download A Beginner’s Guide to Email Marketing by Mirabel’s Marketing Manager: