GEO-Centric: The Growing Urgency Of Implementing GEO Strategies For AI Search

It’s not a question of whether or not showing up in AI search results is important.

In fact, 95% of those responding to a recent Scribewise survey confirm that importance to their organization.

No, it’s a matter of GEO implementation urgency. 

And most place their timeline in a matter of months.

“72% of professional services marketers who’ve started a GEO strategy plan to fully implement it within six months,” says Scribewise’s GEO Readiness Report, with 18% of those tightening their timeline to the next 3 months. “Clearly, the train is leaving the station, and firms that wait much longer are at risk of being left behind to play an expensive game of catch-up.”

For those that have implemented their GEO strategy, the biggest benefits thus far are positive customer feedback, increased leads, increased web traffic, and more exposure to clients. For those concerned about what their content marketing might look like in this brave new world, ensuring transparency in their AI content was the biggest concern, followed by AI search engines being “more obtuse” to optimize. More than a third (39%) worry that traditional metrics will no longer suffice.

  (Source: Scribewise)

“Twenty-five years ago, marketers were excited because there was finally a way to ‘keep score’ for our work, which held the promise of giving us a seat at the C-suite table,” says the report about basic metrics like website traffic that no longer matter. “Now we have to wean them off that addiction and move them toward the idea of ‘share of model’ — keeping track of how you show up in the various AI models as opposed to how your competitors show up.”

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