Social Studies: Why High-Volume Creators Are Turning To AI For Social Media Marketing

If you’re on social media, you’ve likely encountered AI in a way that was, well, clearly AI.

But for savvy marketers, the outreach-possibilities opened (and the never-ending–demands met) by utilizing AI are too promising to ignore.

In fact, more than half (53%) who post multiple times a day are now using AI for social media, according to a new PhotoShelter report.

 (Source: PhotoShelter)

“The heavier the posting load, the more likely teams are to rely on AI,” says 2026’s State of Social Media Marketing report. “Marketers are also clear about the guardrails. Many flagged ethics, transparency, and bias as areas to watch as adoption grows, which is useful context for teams that want to produce faster without sacrificing trust or voice.”

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