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Marketing

A List of Free Email Marketing Software to Try Right Now

by
Kelly Jacobson
on
Feb 11, 2021
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Whether you’re a small business or solopreneur, jumpstarting a marketing strategy isn’t easy. You know you need to send emails to your customers and leads, but how?

Who offers the best email marketing platform? Are any free options available?

Absolutely.

Don’t sacrifice quality or quantity for the sake of your pocketbook. We compiled the ultimate list of free email marketing software to try right now. 

Including free trials and free versions, these companies offer the best of the best in templates, deliverability, and supplemental marketing tools.

1. Mailchimp

Practically synonymous with email marketing, Mailchimp (www.mailchimp.com) offers a free version of their software.

This portion of their pricing plan includes “all the multi-channel tools you need to build your business and grow your audience.” Targeted toward new marketers, this plan includes the necessary basics for beginners, including email templates and scheduling, one-step automations, and a subject line helper. 

To complement the email capabilities, Mailchimp also offers the following features:

  • Audience features, sign-up forms, a marketing CRM, and up to 2,000 contacts 
  • Landing pages, social media posting, Facebook and Instagram Ads (www.instagram.com), and Postcards
  • Branding and content marketing tools, including Creative Assistant, website and domains, and Content Studio
  • A marketing calendar, app integrations, surveys, mobile app access, and 30-day support from software consultants

2. Mirabel’s Marketing Manager

Long-standing software industry leaders Mirabel Technologies created Mirabel’s Marketing Manager. The new marketing platform offers a free trial for new users and has a built-in Email Builder with the following key features:

  • Scheduling capabilities
  • List segmentation
  • A drag-and-drop editor and templates
  • A/B testing
  • Workflow automation 
  • Opt-out/unsubscribe forms
  • Campaign analytics and reports
  • Spam score 
  • Personalization tokens
  • Support from software consultants

In addition to the Email Builder, the all-in-one free trial includes a test run of their robust marketing CRM, landing page builder, competitor analysis tools, website visitor tracking, and so much more. 

An added bonus to this brand-new email marketing software is the automatic email verification. Upon uploading a list of contacts, Clean Your List, Mirabel’s email validation tool, works to sort valid, invalid, and unknown emails. 

This translates to the list segmentation tool and increases deliverability rates and domain reputation. This free email marketing tool ensures your campaigns land at the top of the right inboxes.  

(If you’re looking to scrub your email lists without the fuss of a whole software, Clean Your List is the perfect solution. Use 1,500 free credits to validate email addresses before your next campaign.)

3. Sendinblue

A newer competitor in the email marketing industry, Sendinblue (www.sendinblue.com) specializes in digital campaigns for inboxes. The company offers a free version of their software. 

Email marketing features include the following basics: 

  • Up to 300 emails per day
  • Unlimited contacts
  • Mobile-friendly email designer
  • Template library
  • Personalization tokens
  • List segmentation
  • Sign-up forms
  • Basic workflow automation
  • Reporting
  • Support from software consultants

To complement the free email marketing features, Sendinblue offers chat and API capabilities, SMS marketing, a sales CRM, and one shared inbox.

4. HubSpot Marketing Free

“Create conversion-ready emails with HubSpot’s free email tool. Powered within the free HubSpot CRM, you’ll get access to valuable contact insights, so you can deliver personalized emails your recipients will love.”

The innovator of inbound marketing, HubSpot has a free version of its marketing CRM that includes a free email tool. The feature has: 

  • A drag-and-drop editor and templates
  • Calls-to-action creator
  • An image gallery
  • Scheduling capabilities
  • Robust reports 
  • Personalization tokens 
  • List segmentation 
  • Forms 
  • Mobile optimization
  • Team email 

HubSpot free email marketing plan includes additional features that are helpful for businesses of all sizes. From ad management and a chat feature to Facebook Messenger integration and a mobile app, HubSpot’s free software offers everything you need.

5. Constant Contact 

This online marketing platform offers a trio of specializations, one of which is email marketing. Like Mirabel’s Marketing Manager, Constant Contact offers a free trial. 

Note: While their trial is for 60 days and requires no credit card, it’s for only the basic version of the software. To experience all the email marketing tools, you must pay for Email Plus.

While exploring this marketing software, users can discover helpful tools for their digital strategy: 

  • A drag-and-drop editor and templates
  • Unlimited sends 
  • Reports
  • List building and segmentation 
  • Sign-up forms
  • Support from software consultants

Constant Contact offers a few cool extras, like an automatic email resend to non-openers, subject line A/B testing, and a specialty for ecommerce and nonprofit donation campaigns. 

Regarding complementary features, the software has a logo maker, CRM, landing page capabilities, Facebook & Instagram Ad integrations, Google Ads, social media posting, and a marketing calendar. 

6. Benchmark Email

Noted as one of the top free email marketing services, “Benchmark Email makes the tools you need simple, so you can get back to building relationships, accelerating your business and raising the bar.”

If you’re looking to try Benchmark, expect the following features under their free plan: 

  • A drag-and-drop editor and templates
  • List segmentation
  • Sign-up forms
  • Workflow automation
  • Drip campaigns
  • An image gallery and video storage 
  • Deliverability management
  • Surveys 
  • App integrations
  • Lead generation
  • Reporting
  • Support from software consultants

The free plan works with a maximum of 250 emails per month (up to 175,000 per year). Unlike the other marketing programs on this list, Benchmark is strictly an email service. 

They provide add-ons related to that aspect, including email verification, mobile preview, a dedicated IP address, and image storage.

7. Omnisend

Omnisend (www.omnisend.com) specializes in email marketing for ecommerce. Their free email services are split with SMS capabilities and are limited to 15,000 emails per month.

If you’re signing up for the Omnisend free version, here’s what you can expect: 

  • A drag-and-drop editor and templates
  • Personalization tokens 
  • List segmentation
  • Opt-out/unsubscribe forms
  • Sign-up forms
  • Reports
  • App integrations
  • Mobile optimization

Like Mirabel’s Marketing Manager, Omnisend offers website visitor tracking and a landing page builder. They also offer gamification and a free trial of their paid versions, if you’re looking for additional features.

A disadvantage of their free version is the Omnisend branding on campaigns and minimal support from software consultants. You also can’t get email automation, A/B testing, or workflows. The SMS marketing features are also limited.

8. Sender

Aptly named, Sender is an email marketing platform used by recognizable companies like Disney, Hewlett-Packard, Pizza Hut, and more. 

Why?

Because it’s known as one of the easiest email tools to use. With a free version including up to 2,500 subscribers and 15,000 email per month, Sender is very unique. 

Instead of basing their pricing on features, this Europe-based company does so based on number of subscribers and emails per month. That means Sender offers all their features in their Forever Free version: 

  • A drag-and-drop editor and templates
  • Deliverability management
  • Workflow automation 
  • Support from software consultants
  • Personalization tokens
  • Reporting 
  • Sign-up forms 
  • List segmentation
  • Mobile-friendly email designer

They even offer all the necessary marketing acronyms: CMS, API, and CRM (and other app integrations). They also offer a landing page builder and SMS marketing.

9. Moosend

Marketed as the all-in-one marketing platform for beginners and pros that prioritize growth, Moosend is a fair competitor in email. 

Like Sender, their tiered pricing is based on the number of subscribers per month or year. All their features are included in the free version with no credit card required:

  • A drag-and-drop editor and templates
  • Sign-up forms
  • Workflow automation
  • Reports 
  • A/B testing
  • Spam scores
  • An email heatmap
  • Support from software consultants

Moosend (www.moosend.com) includes other marketing necessities, like Google Analytics integration, API, and app integrations. However, it doesn’t include transactional emails or landing page capabilities.

When choosing an email platform to help you do business, it all depends on your needs. 

Do you want SMS marketing in addition to email? How important is A/B testing or workflow automation to your strategy?

The good news is that no matter your goals, there’s a free email marketing software out there for your business. 

There’s also a helpful guide to the basics of marketing via email. Click below to check out our most downloaded white paper.

A Beginner's Guide to Email Marketing

A free white paper with tips and best practices to help make your email marketing efforts successful
Download it now

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