If you’ve ever come across the term “inbound marketing,” it’s likely that you’ve heard of HubSpot. The marketing and sales software platform coined the phrase and revolutionized the marketing industry.
However, judging by a rapidly growing list of competitors, HubSpot is not right for everybody.
- For many clients, it's simply too expensive. On average, HubSpot users pay approximately $800 monthly to use the software. (That’s not including onboarding and setup fees, which can cost upward of $4,000.)
- For others, the software is simply too robust. To keep larger clients happy, HubSpot has hundreds of features, but the majority of clients don’t use or need these tools. The expansive feature suite drives up the cost of the platform as well as the training cost of the software. Users who use the entire suite can spend hundreds of hours in training and implementation, which is more than most small and medium size businesses can dedicate to a software implementation
If you’re looking for more affordable alternatives to HubSpot’s MarketingHub, SalesHub, ServiceHub, and CMSHub softwares, check out our guide:
Features: Sendinblue (www.sendinblue.com) is a marketing automation software that prides itself on catering to small and medium-sized businesses.
Though its marketing automation platform is not as comprehensive as HubSpot, it possesses all of the necessary elements to:
- Deploy successful email marketing campaigns
- Create landing pages
- Track and manage customer relationships
- Segment and chat with customers
It also includes a variety of templates for emails and landing pages, both in free and paid plans, which is something HubSpot’s free plan lacks.
Another feature that HubSpot doesn’t offer: Sendinblue also allows users to send transactional emails, such as invoices and order confirmations.
Price: Unlike other marketing platforms, Sendinblue’s plans are based on the number of emails sent rather than the number of contacts.
- Their Free plan allows up to 300 emails per day with an unlimited number of contacts. It does not include any additional services, such as automation and landing page creation. Emails sent with the free plan will include the Sendinblue logo.
- The Lite plan will cost you up to $99 per month and allows for a maximum of 100,000 emails respectively. It includes email support, A/B testing, and removes the Sendinblue logo.
- The Premium plan costs up to $599 per month for 20,000 to 1,000,000 emails. It includes telephone support, multi-user access, and landing page and ad tools.
- The Enterprise sends over 1 million emails per month. You must contact the company directly for a custom quote.
Bottom Line: Sendinblue’s affordable software is ideal for small and medium sized businesses with basic marketing needs. In fact, ecommerce companies might particularly enjoy the platform for its transactional email capabilities.
On the other hand, Sendinblue might not be the right choice for you if you’re part of a company that sends a lot of emails to a small contact list.
In this case, it might be better to go with a service that charges based on the amount of contacts rather than the amount of emails sent, like the next one in our guide.
Features: According to CEO and co-founder Andrew Bialecki, Klaviyo is “a hybrid customer data and marketing platform.”
In addition to the general automation, ad, and campaign features, Klaviyo includes integrations that allow users to incorporate customer data from other platforms. The software can also:
- Create customer profiles to track data
- Segment lists to ensure your email campaigns are tailored to your customers’ needs
- Provide reports to track your efforts
The software contains a fairly wide range of templates for email and landing page forms, and their email segmentation is visual and user-friendly.
Klaviyo also contains a few CRM features, specifically tailored to ecommerce companies. The CRM tracks customer activity, past purchases, total dollar spend, and more.
Price: Klaviyo’s pricing model is based on the size of your email list.
- Their free plan sends up to 500 emails to a total of 250 contacts.
- Their paid plans start at $20 per month for 251 to 500 contacts and allow users unlimited email sends and email and chat support.
- All subsequent plans include these benefits but vary depending on the size of your list. For email lists with more than 150,000 contacts, you have to contact Klaviyo for custom pricing.
Bottom Line: Klaviyo is an ideal service for growing ecommerce companies, as you can pay as you acquire more contacts. It also has an ecommerce-focused CRM.
Due to its ease of use, it’s a good option for beginners and experts, though experienced marketers might want more in-depth analytics and automation trigger capabilities. Companies with large email lists may also find the software a bit pricey.
Features: ActiveCampaign gives companies the tools they need to create positive customer experiences. Their primary focus is to provide software that facilitates email marketing. Their plans also incorporate some CRM and customer service features, making it a reliable HubSpot alternative.
Some of ActiveCampaign’s standout features are its reports and automation, which has been rated higher than HubSpot’s.
- Its automation system has a flow-chart style, which makes it simple to use.
- It offers users the ability to automate follow-up campaigns, split actions, and track customer paths through their sites.
- An automation map allows users to see exactly how their automations connect to one another. It also identifies the most engaged contacts by attributing lead scores based on activity.
ActiveCampaign’s detailed reports contain insights, such as:
- Page visit tracking
- Sales progress
- Purchase tracking
Price: The price point of ActiveCampaign is dependent on the amount of contacts, beginning at 500 contacts. If you have more contacts, the price per plan increases:
- Their Lite plan starts at $9 per month when billed yearly or $15 per month when billed monthly. It offers email marketing, list segmentation, subscription forms, campaigns and reporting — all with the perks of unlimited email sending and up to three users.
- Their Plus plan features CRM benefits, access for up to 25 users, contact scoring, SMS marketing, and landing page capabilities. The plan is $49 per month billed yearly or $70 per month when billed monthly.
- Their Professional plan allows up to 50 users and includes split automations, website personalization, and win probabilities. The plan is $129 per month billed yearly or $159 per month when billed monthly.
- Their Enterprise plan starts at $229 per month when billed yearly or $279 per month when billed annually. Enterprise includes custom reporting, unlimited users, and contact enrichment.
Bottom Line: If you don’t need CRM features, ActiveCampaign is an extremely affordable option. Their Lite plan is extremely thorough, and in addition to basic marketing tools, it also includes chat and email support.
Features: Perhaps the most well-known contenders in the guide, Mailchimp (www.mailchimp.com) is a company that provides corporate marketing solutions to small businesses.
Though they started out as an email marketing solution, Mailchimp has since expanded to meet the growing needs of their clients. They now provide services, such as:
- Shoppable landing pages
- Social media posting and scheduling
- Smart content tools and advanced automation
- Behavioral targeting and customer segmentation
- Sign-up form embedding
Reporting, A/B testing, personalized recommendations, and surveys to obtain customer feedback are also within the software. Some of Mailchimp’s unique features are its creative tools, which consist of a content studio, creative assistant, and over 100 campaign templates.
Price: Mailchimp is an affordable solution for most companies, whether you’re beginning a marketing strategy or polishing an established plan.
- The free plan is for up to 2,000 contacts.
- Mailchimp recommends the standard plan, which starts at $14.99/month. It allows up to 100,000 contacts across five potential audiences.
- The essentials plan costs $9.99 per month for up to 50,000 contacts across three audiences.
- If you’re interested in advanced segmentation, unlimited users, multivariate testing, and comparative reporting, consider their Premium plan. It starts at $299 per month for 200,000+ contacts and has unlimited audiences.
Bottom Line: Mailchimp offers a variety of services within their free plan, which is ideal for marketing beginners or budding businesses that are building their contact lists.
Their email marketing tools are easy to use for those sending out basic email campaigns, such as newsletters and company updates.
However, Mailchimp may not be the right option if you’re new to complex email automations. Their platform is not as user-friendly as other options on this list.
5. Mirabel’s Marketing Manager
Features: Mirabel’s Marketing Manager is a new entry into the marketing automation field from Mirabel Technologies, one of the first SaaS companies in the world. Mirabel has been a leader in the media technology field since 2002. Their software has an average rating of 4.6/5 on Capterra.
Mirabel’s Marketing Manager includes:
- Robust, user-friendly email marketing and landing page builders
- Workflow automations
- Precise list segmentation that targets audiences by company, job title, geographical location, user interests, and more
- A built-in email verification tool that filters out unknown or invalid email addresses to increase sender reputation
Mirabel Technologies has a reputation for exceptional customer service, and offers their clients plans with a multitude of help resources to support their software. Available customer service features include:
- Over 75 help videos
- Monthly webinars
- Onsite training
- Phone support
- Unlimited email tech support via ticketing system
Additionally, this HubSpot alternative provides a competitive analysis tool that compares your company’s marketing efforts to your choice contenders.
It compiles your SEO ranks, social media followers, link authorities, and popularity to demonstrate where your company stands in the industry.
Also included in Mirabel’s Marketing Manager are analytics and reports dashboards for:
- Email opens, clicks, delivery, spam, and unsubscribe rates
- Landing page visits and conversion count
- Website traffic sources
Price: The cost of this Mirabel software is dependent on the amount of contacts, emails, and users that the company requires.
The price point starts at $299 per month for 10,000 contacts; 120,000 emails; and five users. Each additional user costs $75 per month.
If you require services for multiple websites, that’s an additional fee of $99 per month.
Bottom Line: Mirabel’s Marketing Manager is an ideal option for companies that need a more complete marketing solution but can’t afford Hubspot prices. It’s also great if you require multi-user access for team collaboration.
Their customer support options and digital training ensures a smooth onboarding process. A huge bonus is their free library of help videos and webinars to ensure new and experienced users have guidance every step of the way.
1. Mirabel’s Marketing Manager
Features: In addition to thorough marketing automation services, Mirabel’s Marketing Manager also features a fully functional CRM.
- It gives you thorough insights into your users’ activity on your website site.
- The software pulls pertinent data and contact information to identify unknown visitors.
- It displays real-time digital interactions, which facilitates collaboration with your entire sales team.
- The platform tracks a lead’s clickstream in an easy-to-read timeline, so sales professionals are able to identify patterns and tailor their pitches to the user’s specific interests and where they are in the buying process.
- Lead scoring tools help you sort and prioritize top potential customers.
This affordable software also facilitates communication between sales and marketing teams by allowing them to request and segment customer feedback. Users can also include notes on contact interactions to keep everyone on the same page.
Bottom Line: If you’re looking for an all-in-one marketing and sales solution, Mirabel’s Marketing Manager might be for you.
HubSpot’s CRM and Marketing Hubs are separate platforms with separate price tags, but Mirabel Technologies’ new software consolidates the most important functions of both into one powerful software.
Features: Pipedrive is a CRM solution for sales teams in small to medium sized businesses. They host fairly sophisticated CRM tools on an uncomplicated interface — all at a decent price point.
Fundamental features of the software include:
- Deal and contact management
- Data importing and exporting
- Customizable pipelines
- Meeting schedulers
- Reports for deals, sales activity, recurring revenue, and revenue forecast
Unfortunately, Pipedrive doesn’t contain a form or landing page builder, which could be a deal-breaker for some sales teams, as these tools efficiently capture leads and prospects.
Price: Pipedrive’s primary selling point is its fair pricing. Prices vary based on features and company size. This means companies only pay for what they need.
- The Essential plan starts at $12.50/user/month if billed annually or $15/user/month if billed monthly. It includes contact and deal management, customizable pipelines, smart AI sales suggestions, basic deal and activity reports, and more.
- The Advanced plan costs $24.90/user/month billed annually or $29/user/month when billed monthly. It includes recurring revenue and revenue forecast reports and the ability to customize a product catalog.
- The Professional Costs $49.90/user/month billed annually or $59/user/month if billed monthly.
- The Enterprise plan starts at $99/user/month when billed annually.
All plans offer chat and email support to customers 24/7.
Bottom Line: If you’re looking for an inexpensive and functional CRM tool, Pipedrive is an excellent choice and a comparable alternative to HubSpot. In particular, businesses that are just starting with CRM software will benefit from its accessibility.
On the other hand, if your business wants to take advantage of marketing automation and CRM functions, they should look into a more all-inclusive tool.
3. Freshworks CRM
Features: Freshworks provides user-friendly CRM solutions through their aptly titled suite: Freshworks CRM. Their software is meant to support and adapt to businesses as they grow.
This HubSpot alternative is fairly comprehensive and incorporates the most essential sales features:
- Meeting scheduler
- Call log and interaction tracking
- Task management
- Automated workflows
- Contact management
Freshworks also provides basic marketing functions, such as segmentation, a form creator, and an email builder. Although, it does lack a landing page builder.
Price: Freshworks CRM’s pricing is as follows:
- Their Growth plan is $29/user/month billed annually. It includes 1,000 active contacts; 20 workflows; live chat; website tracking; and form creation.
- The Pro plan is their most popular and starts at $69/user/month, billed annually. It has an upgraded 3,000 active contacts; 50 workflows; product catalog customization; 10 possible domains and sales sequences; a lead generation bot; and in-depth behavioral segmentation.
- Their Enterprise plan offers 5,000 active contacts; 25 custom domains and sales sequences; 100 workflows; transactional emails; forecasting insights; and auto-profile enrichment. It costs $125/user/month when billed annually.
Bottom Line: If you’re a growing business with a limited contact list, Freshworks CRM is a great software. They’re a great starter software, because they automate their sales functions. This facilitates the process for sales teams who don’t have much experience with CRMs.
Despite their reasonably inclusive plans, Freshworks lacks more complex features that bigger and more experienced sales teams need.
Additionally, they may not be the best for companies with large contact lists or those that require complex workflows.
4. Zoho CRM
Features: Zoho offers a suite of software to meet business needs, including HR, finance, workplace function, IT management, and digital asset creation. They also possess adequate CRM functions through Zoho CRM.
Zoho CRM includes everything:
- Lead deal and contact management
- Workflow automation
- Lead nurturing and customer journey orchestration
- Analytics report
- Predictive AI technology
A Sales Process Builder even allows users to track their sales processes and equip the CRM with the company’s specific processing rules. This makes reviewing sales data easy and efficient.
Price: Zoho CRM offers multiple plans for sales teams:
- The Standard plan starts at $12/user/month, billed annually. This includes scoring rules, workflows, multiple pipelines, mass emails, and custom dashboards.
- The Professional plan costs $20/user/month for the added perks of web-to-case forms, inventory management, sales signals, and more.
- The Enterprise plan starts at $35/user/month when billed annually. It includes an AI assistant, multi-user portals, and advanced customization.
- The Ultimate plan costs $45/user/month and incorporates the benefits of Zoho Analytics Premium. It allows users the highest possible feature limits and is available for a 30-day free trial.
Bottom Line: Zoho CRM is capable of handling both small and large business needs. Many of their CRM capabilities match or even outdo HubSpot’s features.
However, Zoho lacks basic marketing services that are included in other softwares, so it’s not ideal for companies seeking an all-in-one solution.
Features: Freshworks offers another business platform as an alternative to HubSpot’s ServiceHub: Freshdesk (www.freshdesk.com). It’s an omnichannel customer service tool that includes:
- A help widget
- Data securing capabilities
- Team Huddle
- Customer satisfaction ratings
AI features facilitate business operations through automated ticket assignment and chatbots that answer basic customer questions.
Price: No matter what your price range is, Freshworks offers an affordable solution:
- Their free Sprout plan offers unlimited users, email and social ticketing, ticket dispatch, and ticket trend reporting. You can also choose which data center to secure data and leverage their knowledge base.
- Their Blossom plan costs $15/user/month and includes automations, helpdesk reports, collision detection, and SLA management.
- Their Garden plan offers the additional benefits of time tracking, customer satisfaction surveys, performance reporting, a multilingual knowledge base and more. It costs $35/user/month.
- Their Estate plan is $49/user/month. It includes custom roles for agents, customer segmentation, and product management.
- Their Forest plan starts at $99/user/month. This plan has an email bot, article suggester, agent scripts, skill-based routing, and more.
Bottom Line: Freshdesk is a viable option for any business looking to provide top-tier customer service for a decent price.
Their free plan is generous with unlimited users and provides just enough utility for a small business that needs the bare minimum. They also offer add-ons, which allows businesses to create custom plans as they continue to grow.
Features: LiveAgent is a helpdesk software with an extensive list of features offered at a low cost. They beat out HubSpot’s Service Hub and many other competitors by providing all-inclusive services and the ability to integrate with other applications.
LiveAgent houses 179 help desk features. In addition to the typical ticketing and chat automation operations, they also offer:
- A universal inbox
- Contact forms
- Performance reports
- Agent rankings
- Automated ticket distribution
One of the more unique aspects of their software are their gamification features. This allows agents to earn badges and advance to higher levels based on performance and overall contributions to company success. This creates a culture of healthy competition and incentivizes employees, giving it a leg above Hubspot.
Price: LiveAgent offers a variety of plans for users:
- The lifetime free plan comes with the limitations of one phone number, email address, and chat button. The ticket history is only stored for 7 days.
- For $15/user/month, the Ticket plan offers unlimited ticket history storing and unlimited email addresses for email ticketing.
- For the added benefit of unlimited live chat, their Ticket+Chat plan starts at $29/agent/month.
- Their all-inclusive plan offers all these benefits plus unlimited phone numbers for $39/agent/month.
All of LiveAgent’s paid plans are available for a credit card-free 14-day trial.
Bottom Line: LiveAgent is a great option for companies looking to utilize the full functionalities of a helpdesk software.
Their highest tier plan offers all their features for one of the best rates on the market, and their free plan gives newer companies unlimited access to the necessary basics.
Features: Cayzu (www.cayzu.com) is a help desk service solution for small businesses. They’re also capable of supporting companies as they expand and require more comprehensive services. According to their website, the software’s simple interface can be operated with minimal training.
Cayzu possesses an extensive list of customer service features, including:
- Quick responses
- Automated rules
- Time tracking
- Customer service satisfaction surveys
The Round Robin tool allows the system to automatically distribute workloads to agents, while the Knowledge Base provides a library of answers that customers can browse when agents are unavailable.
Cayzu supports multiple languages and has built-in branding tools that allow companies to personalize their icons, URLs, and user portals.
Price: Cayzu does not offer a free plan. Their pricing plan is as follows:
- The Basic plan starts at $4 per month and includes email and social channel capabilities, web widgets, and access to their basic Knowledge Base.
- For $9/agent/month, their Team plan also includes app integrations, assignment rules, time tracking, and custom domain mapping.
- The Pro plan costs $19/agent/month. It includes multilingual content, reports and dashboards, SLAs, asset management, customer satisfaction surveys, and multiple ticket form capabilities.
- The Enterprise plan includes custom agent roles, multi-brand support, custom ticket views, and portal customization for $29/agent/month.
- The Enterprise Plus plan offers IP whitelisting and uptime SLA for $39/agent/month.
- The Freedom plan contains all the software’s features for $469/month for up to 70 agents. You need to contact Cayzu directly for more information on this plan.
These prices are based on single-agent access and vary depending on the amount of agents you need. All plans are available for a free trial with no credit card requirement.
Bottom Line: Overall, Cayzu delivers on their promise to support small businesses. In particular, those that consistently interact with customers on social channels will appreciate the fact that necessary functions are included in their Basic plan.
For larger businesses, Cayzu’s price point is fair, and their capabilities are powerful enough to handle the needs of enterprises. Because of its robustness, this software is a worthy HubSpot competitor.
Features: As far as content management systems (CMS) go, WordPress is the most popular. It started as a site strictly for blogging but has since expanded to a full-scale CMS.
WordPress boasts a robust website-building feature and includes a sizable library of free and paid themes. They have themes specifically designed for portfolios, magazines, blogs, businesses and more.
They also have quite a few plugins (54,000 in total), the majority of which are free.
The program is meant to be user-friendly, even while incorporating more complex components of website design. It provides users with built-in social sharing capabilities and SEO plug-ins that promote best practices to ensure that your web page ranks at the top of search engines.
Price: WordPress offers a free plan with limited storage and capabilities, which can be used to create a free blog.
If you’re looking to create a site hosted on the web, check out one of their paid plans:
- Prices start at $4/month for the Personal plan. It includes unlimited email support and allows users to collect payments and remove the WordPress.com ads that appear on content.
- Their Premium plan, best for freelancers, costs users $8/month. It includes the ability to earn ad revenue, upload videos, integrate Google Analytics, and access to premium themes and live chat support.
- The Business plan, recommended for small businesses, has the added bonuses of advanced SEO tools, automated site backups, and access to install plugins for $25/month.
- The eCommerce plan, suggested for online stores, is billed at $45/month. It includes the feature to accept payments, integrate with leading shipping carriers, and design with premium options.
All plans offer free domain use for one year. After that point, the domain costs an additional $18 per year.
Bottom Line: WordPress has something for everyone. Their plans are fairly priced, and they guarantee both desktop and mobile optimized sites. Because it’s an open-source website, users are able to adjust their website’s code as needed.
On the other hand, being an open-source website makes WordPress-hosted sites susceptible to hackers and slowdowns. Their subpar shopping experience is also a big consideration for eCommerce sites.
2. Agility CMS
Features: Agility CMS (www.agilitycms.com) seeks to make website design and content structuring as simple as possible. It accommodates all programming languages, making it accessible to those with any coding background.
Agility CMS includes features such as:
- Workflow management
- Content scheduling
- SEO fields to facilitate keyword integration
- URL, page, sitemap and module management
The content management software possesses multilingual capabilities and allows for live content and page previewing — a comparable HubSpot feature.
Price: Agility CMS offers several free and paid plans:
- The free plan consists of 5 users; 2,500 content items; unlimited content types; and a bandwidth of 10 GB per month.
- Their Standard plan costs $47 per month. It allows for unlimited users, content items and types, and a bandwidth of 500 GB monthly.
- Their Pro plan starts at $579 a month and provides a bandwidth of 1 TB per month.
- The Enterprise plan starts at $2,500 monthly and offers 2 TB of bandwidth per month.
Bottom Line: Though it’s pricier than WordPress, Agility CMS provides users with top-tier customer service and a decent free plan. Their platform is extremely user-friendly, which is a huge plus for those who are just getting started in website design.
3. Titan CMS
Features: Titan CMS prides itself on meeting the needs of different businesses of all sizes. One of their most popular features is their high-end security architecture. This neat feature safeguards client data and customer information.
Titan CMS gives users complete control over their site’s design, and the software makes blogging and product catalog customization simple.
- SEO optimization for content and URL
- Responsive templates that automatically optimize content for desktop and mobile
- The ability to navigate between and manage multiple websites
One of their more exclusive features is their optional accessibility package. This high-quality tool makes websites accessible to all users, even those with disabilities.
Price: Titan CMS charges a one-time $2,500 fee. They don’t offer a free version of the software.
Bottom Line: Titan CMS is an ideal option for those who know exactly what they want out of a CMS and have a decent amount of experience in web design.
Their exceptionally secure server makes them an optimal option for businesses that need to process and store highly sensitive information. This makes it a great choice for medical and financial institutions.
However, the company lacks adequate training for users, making it difficult for inexperienced software users. The program also requires direct editing to the HTML code at times, which also alienates novel users.
Small businesses might also find the one-time fee rather steep.
Features: Webflow is a CMS site that allows users to customize their websites with no coding necessary. They pride themselves on being a visual platform that makes it easy for clients to bring their visions to life.
Webflow offers a wide range of features:
- Generic HTML elements, including images and animations, which users can customize to fit their brand
- A user-friendly interface
- Drag-and-drop functionality
- Live page editor
Webflow allows users to post their site directly to the web. Their responsive page designs make it simple to convert a desktop design to an optimized mobile version.
Price: Webflow’s plans work like this:
- The Basic plan is $12 per month. This includes 100 pages; 25,000 monthly visits; 500 form submissions; and 50 GB of bandwidth.
- The CMS plan costs $16 a month and has an allotment of 100 pages; 100,000 monthly visits; 2,000 collection items; 1,000 form submissions; and 200 GB bandwidth. The CMS plan also allows for three content editors.
- The Business plan starts at $36 monthly and allows for 1 million monthly visits; 10,000 collection items; unlimited form submissions; 400 GB of bandwidth; and up to ten content editors.
- Webflow’s Enterprise plan allows for customizable features and requires a consultation to tailor the plan to your company’s specific needs.
Bottom Line: Webflow is more expensive when compared to sites like WordPress. However, they guarantee SEO-optimized sites and are fully customizable.
Unlike Wordpress, Webflow possesses a user-friendly shopping site, making it an ideal alternative for eCommerce brands.