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Marketing
Survey: Email Marketing Provides The Best ROI5 MIN READ
Marketers worried about an economic downturn count on email marketing as their most durable channel, a new study shows.
Marketing
Why Valid Email Addresses Are Essential … And Invalid Ones Can Be Dangerous!9 MIN READ
Here are a few quick steps to validate the email addresses that you can use to grow a healthy email list for future marketing campaigns.
Marketing
Return of the Living Dead: How to Re-Engage Dead Email Subscribers12 MIN READ
Ensuring that subscribers continue to engage with your email marketing content isn't easy, but it's worth it.
Marketing
How to Increase Brand Loyalty in 20238 MIN READ
Increasing brand loyalty is a long-term strategy, but it begins with a single mission statement.
Marketing
Are Your Marketing Emails Illegal? How to Comply (and Thrive) with The CAN-SPAM Act10 MIN READ
The CAN-SPAM Act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe.
Marketing
Backlink to the Future: How to Move Your Marketing Strategy Forward12 MIN READ
Looking to improve your link-building strategy? Here's the definitive guide to creating backlinks to your site.
Marketing
How to Flawlessly Measure the Success of Your Landing Pages7 MIN READ
The ROI of your landing pages can be tied directly to these vital metrics.
Marketing
How To Optimize Your Email Sender Name to Boost Open Rates8 MIN READ
Make the most of your sender name, one of the first things that both spam filters and email users see.
Marketing
7 Email Newsletter Templates to Inspire Your Next Campaign10 MIN READ
Take a look at the top 7 email newsletter templates and the advantages that come with each design.
Marketing
What is Content Marketing and Why is it Important?8 MIN READ
Explore the benefits of content marketing and see examples of the various ways that businesses and brands are using it to their advantage.
Marketing
7 Best Practices for Successful Email Subject Lines In 20226 MIN READ
Email subject lines are one of the most important elements of any marketing email.
Marketing
16 PROVEN WAYS TO BUILD AND LEVERAGE YOUR CUSTOMER DATABASE9 MIN READ
A healthy CRM database can help guide your sales and marketing strategies.
Marketing
MARKETING 2022 AND BEYOND: PREDICTING AND PREPARING FOR THE FUTURE OF CRM7 MIN READ
Beyond the basics of the software, what’s in store for the marketing CRM in the coming years?
Marketing
Don't Be Spammy: 10 Email Body Content Design Tips to Help Avoid Filters8 MIN READ
Let’s take a look at what you should and shouldn’t do with your email’s body content to bypass spam filters and garner engagement.
Marketing
Construct & Convert: 10 of the Best Landing Page Design Tips8 MIN READ
A high conversion rate on your landing page all depends on how well it's designed.
Marketing
Is Your Business Taking Advantage of All Available Email Marketing Tools?9 MIN READ
The Only Guide to Email Marketing Tools You'll Ever Need.
Marketing
Why Google Analytics is Best for Data-Driven Content Marketing8 MIN READ
This article explains what content marketing is and how to use data from Google Analytics to enhance your strategy.
Marketing
Here are the Top 10 Marketing Content Types (With Examples)11 MIN READ
Content marketing can be accomplished through diverse types of content. The top types of content that users want to see from brands.
Marketing
Bad Sender Reputation? Here's How To Check Yours and Ultimately Fix It9 MIN READ
Ending up in the spam folder? Here's how you can check your sender reputation.
Marketing
8 Quick Tips for a Perfect Mobile-Friendly Landing Page9 MIN READ
To create a perfect landing page, you need to ensure that your landing pages are well-suited and adaptable for desktop and mobile.
Marketing
Changing the Subject: The Best Free Tools for Email Subject Lines8 MIN READ
The top free email marketing tools for the best subject lines. From testing to generating, here are our top picks from around the internet.
Marketing
Deeper Intelligence: How an Analytical CRM Can Benefit Your Business9 MIN READ
Analytical CRM can help increase profitability and optimize organizational efficiency. Learn more about types of CRM and benefits of an Analytical CRM.
Marketing
11 Ways to Create Effective Landing Page Forms9 MIN READ
To measure the success of a well-designed landing page, most marketers consider conversion rate as the top metric.
Marketing
What is a Blog Conversion Strategy?7 MIN READ
Thousands of views on your company’s blog is a good start, but what’s even better? Turning those views into sales.
Marketing
WHY YOUR EMAIL SENDER REPUTATION MATTERS, ESPECIALLY NOW6 MIN READ
Find out how you can prep your IP and clean your lists to ultimately increase your email deliverability.
Marketing
If You Build It: How To Set Up and Strengthen Your Email Marketing List6 MIN READ
Here’s how to effectively build an email list for marketing campaigns.
Marketing
Where the Action Is: How To Create An Effective Call-To-Action7 MIN READ
A call-to-action moves your audience forward to help it through the buying process. Here is how to create an effective call-to-action.
Marketing
HAPPY LANDINGS! HOW TO GET STARTED WITH LANDING PAGES8 MIN READ
The goal of your landing pages is to convert website traffic into leads and eventually customers.
Marketing
How to Boost Your Readership With Opt-In Email Marketing5 MIN READ
Following these easy steps in implementing an efficient email marketing strategy, you can boost your brand’s awareness and reader loyalty.
Marketing
CRM 101: A Crash Course on Customer Relationship and Marketing Automation7 MIN READ
Get to know the basics of the business software designed for companies to better manage their interactions with customers.
