Blog

Marketing
10 MIN READ
This Month In Marketing: AI Thrives As Cookies Survive (May 2024)
Every month, the Marketing Manager blog compiles everything you need to know to stay on top of marketing news and trends.
Marketing
10 MIN READ
This Month In Marketing: AI Opportunities, Data Quality, And More (April 2024)
Each month, the Marketing Manager blog compiles the latest marketing news and trends to keep you informed and moving forward.
Marketing
8 MIN READ
How to Increase Brand Loyalty in 2024
Increasing brand loyalty is a long-term strategy, but it begins with a single mission statement.
Marketing
10 MIN READ
This Month In Marketing: Retail Media, Marketing Metrics, and AI’s Potential (March 2024)
Every month, we compile the latest marketing news, trends, and projections that will keep you on top of your game and your business moving forward.
Marketing
7 MIN READ
Buzz Off! The 10 Most Annoying Buzzwords in Marketing Today
"Circle back" if you've been irked by any of these overused offenders.
Marketing
9 MIN READ
Deeper Intelligence: How an Analytical CRM Can Benefit Your Business
An analytical CRM can help increase profitability and optimize organizational efficiency. Learn more about various types of CRMs and the benefits of an analytical CRM.
Marketing
10 MIN READ
This Month In Marketing: Optimism Reigns (February 2024)
Every month, the Marketing Manager blog compiles the marketing news, trends, and projections that will keep you on top of your game.
Marketing
8 MIN READ
Construct and Convert: 10 of the Best Landing Page Design Tips
A high conversion rate on your landing page all depends on how well it's designed.
Marketing
10 MIN READ
This Month In Marketing: The Promise of Programmatic & The Impact of Email (January 2024)
Start the new year with Marketing Manager’s monthly compilation of all the marketing news you need to stay on top.
Marketing
13 MIN READ
Marketing 2024 And Beyond: Predicting and Preparing For The Future Of CRM
Beyond the basics of the software, what’s in store for the marketing CRM in the coming years?
Marketing
9 MIN READ
16 Proven Ways To Build And Levrange Your Customer Database
A healthy CRM database can help guide your sales and marketing strategies.
Marketing
9 MIN READ
Why Valid Email Addresses Are Essential … And Invalid Ones Can Be Dangerous!
Here are a few quick steps to validate the email addresses that you can use to grow a healthy email list for future marketing campaigns.
Marketing
11 MIN READ
This Month In Marketing: Martech Growth, Branding Exercises, And Other Trends (December 2023)
Just because the year is ending doesn’t mean your marketing efforts can go into holiday cruise-control. Every month, the Marketing Manager blog puts together everything you need to know to stay on top and moving further forward.
Marketing
11 MIN READ
Here are the Top 10 Marketing Content Types (With Examples)
Content marketing can be accomplished through diverse types of content. The top types of content that users want to see from brands.
Marketing
8 MIN READ
What is Content Marketing and Why is it Important?
Explore the benefits of content marketing and see examples of the various ways that businesses and brands are using it to their advantage.
Marketing
6 MIN READ
7 Best Practices for Successful Email Subject Lines In 2024
With spam filters constantly advancing, digital marketers need to know what triggers spam filters in order to increase email deliverability and land in inboxes. That’s only half the battle, though.
Marketing
6 MIN READ
This Month in Marketing: AI, Agencies, And Other Insights (November 2023)
Email subject lines are one of the most important elements of any marketing email.
Marketing
6 MIN READ
How To Optimize Your Email Sender Name to Boost Open Rates
Forty-two percent of people surveyed said the first thing they look at when deciding to open an email is the sender, or from, name.
Marketing
9 MIN READ
Don’t Be Spammy: 10 Email Body Content Tips to Help Avoid Filters
In the hierarchy of email marketing importance, it would seem that body content ranks lowest, as this can only be seen once the sender name and subject line have successfully garnered an open.
Marketing
9 MIN READ
6 Tips for Using Mobile Marketing to Grow Your Business
In today’s digital age, mobile devices have become an extension of ourselves. Discover the tips and techniques marketers need to prosper in the mobile era.
Marketing
9 MIN READ
Bad Sender Reputation? Here's How To Check Yours and Ultimately Fix It
Ending up in the spam folder? Here's how you can check your sender reputation.
Marketing
10 MIN READ
Rise Through The Ranks: The Best Tools for SEO Beginners
Discover the best ways (and very best SEO tools) to help boost your site's search rankings.
Marketing
12 MIN READ
How to Improve Your PPC Advertising Results: Strategies for Success
From keyword research to bid management, discover expert strategies for optimizing your PPC campaigns and achieving your advertising goals.
Marketing
12 MIN READ
How Online Reputation Management Software Can Help Marketers
Discover the Importance of Automated Monitoring, Sentiment Analysis, and Crisis Management in Building a Positive Brand Reputation
Marketing
12 MIN READ
Learn from Amazon's Effective Use of Cross-Device Marketing for a Seamless Customer Experience
Amazon's cross-device marketing strategies drive sales and build customer loyalty through personalized advertising and tracking of customer behavior.
Marketing
12 MIN READ
Real-Time Marketing: Examples, Tools, and Benefits for Effective Campaigns
Learn how companies in many industries leverage social media management tools to create personalized campaigns and drive sales with real-time marketing. Discover the benefits and software tools available to execute an effective strategy.
Marketing
9 MIN READ
Why You Should Optimize Your Marketing Strategy with a Marketing Automation Software
Here's why digital marketers should innovate their strategies with efficient, effective automation.
Marketing
5 MIN READ
Survey: Email Marketing Provides The Best ROI
Marketers worried about an economic downturn count on email marketing as their most durable channel, a new study shows.
Marketing
12 MIN READ
Return of the Living Dead: How to Re-Engage Dead Email Subscribers
Ensuring that subscribers continue to engage with your email marketing content isn't easy, but it's worth it.
Marketing
10 MIN READ
Are Your Marketing Emails Illegal? How to Comply (and Thrive) with The CAN-SPAM Act
The CAN-SPAM Act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe.
Marketing
12 MIN READ
Backlink to the Future: How to Move Your Marketing Strategy Forward
Looking to improve your link-building strategy? Here's the definitive guide to creating backlinks to your site.
Marketing
7 MIN READ
How to Flawlessly Measure the Success of Your Landing Pages
The ROI of your landing pages can be tied directly to these vital metrics.
Marketing
8 MIN READ
How To Optimize Your Email Sender Name to Boost Open Rates
Make the most of your sender name, one of the first things that both spam filters and email users see.
Marketing
10 MIN READ
7 Email Newsletter Templates to Inspire Your Next Campaign
Take a look at the top 7 email newsletter templates and the advantages that come with each design.
Marketing
6 MIN READ
7 Best Practices for Successful Email Subject Lines In 2022
Email subject lines are one of the most important elements of any marketing email.
Marketing
9 MIN READ
Is Your Business Taking Advantage of All Available Email Marketing Tools?
The Only Guide to Email Marketing Tools You'll Ever Need.
Marketing
8 MIN READ
Why Google Analytics is Best for Data-Driven Content Marketing
This article explains what content marketing is and how to use data from Google Analytics to enhance your strategy.
Marketing
9 MIN READ
Bad Sender Reputation? Here's How To Check Yours and Ultimately Fix It
Ending up in the spam folder? Here's how you can check your sender reputation.
Marketing
9 MIN READ
8 Quick Tips for a Perfect Mobile-Friendly Landing Page
To create a perfect landing page, you need to ensure that your landing pages are well-suited and adaptable for desktop and mobile.
Marketing
8 MIN READ
Changing the Subject: The Best Free Tools for Email Subject Lines
The top free email marketing tools for the best subject lines. From testing to generating, here are our top picks from around the internet.
Marketing
9 MIN READ
11 Ways to Create Effective Landing Page Forms
To measure the success of a well-designed landing page, most marketers consider conversion rate as the top metric.
Marketing
7 MIN READ
What is a Blog Conversion Strategy?
Thousands of views on your company’s blog is a good start, but what’s even better? Turning those views into sales.
Marketing
6 MIN READ
WHY YOUR EMAIL SENDER REPUTATION MATTERS, ESPECIALLY NOW
Find out how you can prep your IP and clean your lists to ultimately increase your email deliverability.
Marketing
6 MIN READ
If You Build It: How To Set Up and Strengthen Your Email Marketing List
Here’s how to effectively build an email list for marketing campaigns.
Marketing
7 MIN READ
Where the Action Is: How To Create An Effective Call-To-Action
A call-to-action moves your audience forward to help it through the buying process. Here is how to create an effective call-to-action.
Marketing
8 MIN READ
HAPPY LANDINGS! HOW TO GET STARTED WITH LANDING PAGES
The goal of your landing pages is to convert website traffic into leads and eventually customers.
Marketing
5 MIN READ
How to Boost Your Readership With Opt-In Email Marketing
Following these easy steps in implementing an efficient email marketing strategy, you can boost your brand’s awareness and reader loyalty.
Marketing
7 MIN READ
CRM 101: A Crash Course on Customer Relationship and Marketing Automation
Get to know the basics of the business software designed for companies to better manage their interactions with customers.
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