Blog

Marketing
5 MIN READ
Survey: Email Marketing Provides The Best ROI
Marketers worried about an economic downturn count on email marketing as their most durable channel, a new study shows.
Marketing
9 MIN READ
Why Valid Email Addresses Are Essential … And Invalid Ones Can Be Dangerous!
Here are a few quick steps to validate the email addresses that you can use to grow a healthy email list for future marketing campaigns.
Marketing
12 MIN READ
Return of the Living Dead: How to Re-Engage Dead Email Subscribers
Ensuring that subscribers continue to engage with your email marketing content isn't easy, but it's worth it.
Marketing
8 MIN READ
How to Increase Brand Loyalty in 2023
Increasing brand loyalty is a long-term strategy, but it begins with a single mission statement.
Marketing
10 MIN READ
Are Your Marketing Emails Illegal? How to Comply (and Thrive) with The CAN-SPAM Act
The CAN-SPAM Act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe.
Marketing
12 MIN READ
Backlink to the Future: How to Move Your Marketing Strategy Forward
Looking to improve your link-building strategy? Here's the definitive guide to creating backlinks to your site.
Marketing
7 MIN READ
How to Flawlessly Measure the Success of Your Landing Pages
The ROI of your landing pages can be tied directly to these vital metrics.
Marketing
8 MIN READ
How To Optimize Your Email Sender Name to Boost Open Rates
Make the most of your sender name, one of the first things that both spam filters and email users see.
Marketing
10 MIN READ
7 Email Newsletter Templates to Inspire Your Next Campaign
Take a look at the top 7 email newsletter templates and the advantages that come with each design.
Marketing
8 MIN READ
What is Content Marketing and Why is it Important?
Explore the benefits of content marketing and see examples of the various ways that businesses and brands are using it to their advantage.
Marketing
6 MIN READ
7 Best Practices for Successful Email Subject Lines In 2022
Email subject lines are one of the most important elements of any marketing email.
Marketing
9 MIN READ
16 PROVEN WAYS TO BUILD AND LEVERAGE YOUR CUSTOMER DATABASE
A healthy CRM database can help guide your sales and marketing strategies.
Marketing
7 MIN READ
MARKETING 2022 AND BEYOND: PREDICTING AND PREPARING FOR THE FUTURE OF CRM
Beyond the basics of the software, what’s in store for the marketing CRM in the coming years?
Marketing
8 MIN READ
Don't Be Spammy: 10 Email Body Content Design Tips to Help Avoid Filters
Let’s take a look at what you should and shouldn’t do with your email’s body content to bypass spam filters and garner engagement.
Marketing
8 MIN READ
Construct & Convert: 10 of the Best Landing Page Design Tips
A high conversion rate on your landing page all depends on how well it's designed.
Marketing
9 MIN READ
Is Your Business Taking Advantage of All Available Email Marketing Tools?
The Only Guide to Email Marketing Tools You'll Ever Need.
Marketing
8 MIN READ
Why Google Analytics is Best for Data-Driven Content Marketing
This article explains what content marketing is and how to use data from Google Analytics to enhance your strategy.
Marketing
11 MIN READ
Here are the Top 10 Marketing Content Types (With Examples)
Content marketing can be accomplished through diverse types of content. The top types of content that users want to see from brands.
Marketing
9 MIN READ
Bad Sender Reputation? Here's How To Check Yours and Ultimately Fix It
Ending up in the spam folder? Here's how you can check your sender reputation.
Marketing
9 MIN READ
8 Quick Tips for a Perfect Mobile-Friendly Landing Page
To create a perfect landing page, you need to ensure that your landing pages are well-suited and adaptable for desktop and mobile.
Marketing
8 MIN READ
Changing the Subject: The Best Free Tools for Email Subject Lines
The top free email marketing tools for the best subject lines. From testing to generating, here are our top picks from around the internet.
Marketing
9 MIN READ
Deeper Intelligence: How an Analytical CRM Can Benefit Your Business
Analytical CRM can help increase profitability and optimize organizational efficiency. Learn more about types of CRM and benefits of an Analytical CRM.
Marketing
9 MIN READ
11 Ways to Create Effective Landing Page Forms
To measure the success of a well-designed landing page, most marketers consider conversion rate as the top metric.
Marketing
7 MIN READ
What is a Blog Conversion Strategy?
Thousands of views on your company’s blog is a good start, but what’s even better? Turning those views into sales.
Marketing
6 MIN READ
WHY YOUR EMAIL SENDER REPUTATION MATTERS, ESPECIALLY NOW
Find out how you can prep your IP and clean your lists to ultimately increase your email deliverability.
Marketing
6 MIN READ
If You Build It: How To Set Up and Strengthen Your Email Marketing List
Here’s how to effectively build an email list for marketing campaigns.
Marketing
7 MIN READ
Where the Action Is: How To Create An Effective Call-To-Action
A call-to-action moves your audience forward to help it through the buying process. Here is how to create an effective call-to-action.
Marketing
8 MIN READ
HAPPY LANDINGS! HOW TO GET STARTED WITH LANDING PAGES
The goal of your landing pages is to convert website traffic into leads and eventually customers.
Marketing
5 MIN READ
How to Boost Your Readership With Opt-In Email Marketing
Following these easy steps in implementing an efficient email marketing strategy, you can boost your brand’s awareness and reader loyalty.
Marketing
7 MIN READ
CRM 101: A Crash Course on Customer Relationship and Marketing Automation
Get to know the basics of the business software designed for companies to better manage their interactions with customers.
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